A North Korean conglomerate appears to have started the country’s first major electric car company, according to NK Pro analysis of state media, as the country struggles to produce domestic vehicles.

Images show that the Madusan Economic Federation is operating a new “Electric Car Showroom” on the central thoroughfare of Pyongyang’s new Hwasong Street, a group of skyscrapers and apartment buildings which reportedly opened to residents last week. 

Madusan is a major state-backed company that claims to deal in smartphones and other electronics and run department stores and special economic zones. The company