News North Korean Miniso store rebranding process continuing, photos showMiniso-brand items now appear to be minority of stock on offer at Pyongyang store A rebranding process at what was once North Korea’s only foreign brand chain outlet appears to be continuing at the site of the Pyongyang Miniso store, July-dated photos analyzed by NK Pro show. Miniso representatives sought to distance themselves from the store after it opened under the Miniso name in June 2017, amid concerns surrounding potential breaches of Japanese and United Nations Security Council sanctions. But while Miniso logos were removed in July last year from the store’s furnishings and the shop subsequently renamed to ‘Evolution’, items made by the brand continued to remain © Korea Risk Group. All rights reserved. |