North Korean leader Kim Jong Un attended a clothing and shoe expo with his daughter on Monday, state media reported the following day, amid a flurry of unfounded rumors about his death on social media that became tabloid fodder.

The rumors appeared to start spreading on social media site X from Sunday to Monday after at least two popular anti-Chinese Communist Party profiles claimed without evidence that Kim had died or fallen into a coma and been rushed to a hospital in Beijing. 

As of late Monday U.S. time, the rumor was mentioned in the list of top trending topics