North Korea’s newest luxury mall opens IKEA store, apparently without permission



News North Korea’s newest luxury mall opens IKEA store, apparently without permission Swedish furniture giant says it has no presence in DPRK, and expert says items on sale were likely intended for China Ifang Bremer January 10, 2025 SHARE COPY LINK FACEBOOK X LINKEDIN MASTODON The Ryugyong Golden Plaza mall (left) and the IKEA themed store inside the mall \| Images: Kumsugangsan magazine (Dec. 2023) and Douyin (Dec. 2024) North Korea’s newest luxury mall is now home to an IKEA store, a video uploaded to China social media suggests, giving wealthy residents of Pyongyang the opportunity to purchase the Swedish giant’s flat-pack furniture for their own homes. But the store appears to be using the IKEA brand name without permission, as the company told NK News that it has no official presence in the DPRK. North Korea’s newest luxury mall is now home to an IKEA store, a video uploaded to China social media suggests, giving wealthy residents of Pyongyang the opportunity to purchase the Swedish giant’s flat-pack furniture for their own homes. But the store appears to be using the IKEA brand name without permission, as the company told NK News that it has no official presence in the DPRK. Try unlimited access Only $1 for four weeks Unlimited access to all of NK News: reporting, investigations, analysis Year-one discount if you continue past $1 trial period The NK News Daily Update, an email newsletter to keep you in the loop Searchable archive of all content, photo galleries, special columns Contact NK News reporters with tips or requests for reporting Get unlimited access to all NK News content, including original reporting, investigations, and analyses by our team of DPRK experts. Subscribe now All major cards accepted. No commitments – you can cancel any time. © Korea Risk Group. All rights reserved. No part of this content may be reproduced, distributed, or used for commercial purposes without prior written permission from Korea Risk Group. Get the Daily Update Start your day with the North Korea stories that matter most – as selected by And how should we address you in correspondence? One more step! Please check your inbox, for an email we just sent you, and click on the confirmation message in it to get subscribed to our Daily News Update. Trending

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North Korea’s newest luxury mall opens IKEA store, apparently without permission

Swedish furniture giant says it has no presence in DPRK, and expert says items on sale were likely intended for China

Ifang Bremer January 10, 2025

North Korea’s newest luxury mall opens IKEA store, apparently without permission

The Ryugyong Golden Plaza mall (left) and the IKEA themed store inside the mall | Images: Kumsugangsan magazine (Dec. 2023) and Douyin (Dec. 2024)

North Korea’s newest luxury mall is now home to an IKEA store, a video uploaded to China social media suggests, giving wealthy residents of Pyongyang the opportunity to purchase the Swedish giant’s flat-pack furniture for their own homes.

But the store appears to be using the IKEA brand name without permission, as the company told NK News that it has no official presence in the DPRK.

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North Korea’s newest luxury mall opens IKEA store, apparently without permission

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