In flashy new ad, top North Korean drinks company touts products' health benefits | NK News
NK News Logo
November 23, 2024
NK News is hiring
News

In flashy new ad, top North Korean drinks company touts products’ health benefits

"Remarkable" marketing campaign hints at burgeoning domestic demand, expert says

One of North Korea's most prominent beverage manufacturers recently released a three-minute video touting the health benefits and “superior quality" of its most popular products.

In an advertisement released through externally-focused media outlet the DPRK Today on Tuesday, the Pyongyang-based O-il General Health Drinks Factory claims to make the "utmost efforts to ensure the excellent quality of soft drinks.”

Become a member for less
than $5.75 per week.

  • Unlimited access to all of NK News: reporting, investigations, analysis
  • The NK News Daily Update, an email newsletter to keep you in the loop
  • Searchable archive of all content, photo galleries, special columns
  • Contact NK News reporters with tips or requests for reporting
Get unlimited access to all NK News content, including original reporting, investigations, and analyses by our team of DPRK experts.
Subscribe now

All major cards accepted. No commitments – you can cancel any time.