North Korean leader Kim Jong Un visited a new fishing village Tuesday to promote “improving the material life of regional people,” according to state media.

However, the message of the leader prioritizing nationwide rural development contrasted with the lack of state media coverage of major flooding on the other side of the country in recent days, according to NK News analysis of satellite imagery.

The selective state media reporting suggests authorities remain committed to hiding most negative news about human suffering in the country, while boosting the leader’s cult of personality around achieving quick construction-related results.

KIM INSPECTS FISHING