North Korea’s newest luxury mall opens IKEA store, apparently without permission | NK News
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September 28, 2026Sep 28, 2026

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North Korea’s newest luxury mall opens IKEA store, apparently without permission

Swedish furniture giant says it has no presence in DPRK, and expert says items on sale were likely intended for China

North Korea’s newest luxury mall is now home to an IKEA store, a video uploaded to China social media suggests, giving wealthy residents of Pyongyang the opportunity to purchase the Swedish giant’s flat-pack furniture for their own homes.

But the store appears to be using the IKEA brand name without permission, as the company told NK News that it has no official presence in the DPRK.

A video uploaded to the social media platform Douyin on Dec. 22 by a Chinese exchange student in Pyongyang shows a sign featuring the signature blue and yellow IKEA logo inside the Ryugyong Golden