If you visited North Korea in the past decade or two and were feeling in need for a wake-up, you might recall buying slim-style canned coffee drinks by the famous Japanese brand Pokka.
Sold at hotel shops, highway stops, and even kiosks in far-flung corners of the country, the ongoing availability of Pokka drinks represents a rare case of a foreign consumer brand attaining nationwide popularity in the Democratic People’s Republic of Korea.
If you visited North Korea in the past decade or two and were feeling in need for a wake-up, you might recall buying slim-style canned coffee drinks by the famous Japanese brand Pokka.
Sold at hotel shops, highway stops, and even kiosks in far-flung corners of the country, the ongoing availability of Pokka drinks represents a rare case of a foreign consumer brand attaining nationwide popularity in the Democratic People’s Republic of Korea.
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