North Korea’s National Tourism Administration (NTA) launched a new-look tourism portal website on Friday, claiming that demand for tours of the country is “on the rapid increase.”

The overhauled website, which promotes a range of North Korea tourist sites, itineraries, and travel news, says that the DPRK tour industry has been “developing afresh under the wise leadership of Supreme leader Kim Jong Un.”

The NTA, its website says, works to “provide excellent services for all people who hope to visit the country with a friendly feeling.”

But the emergence of the updated website follows a poorly-performing year for the DPRK’s tourism industry,