Pyongyang's "Miniso" store rebrands amid increased scrutiny | NK News
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November 26, 2024
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Pyongyang’s “Miniso” store rebrands amid increased scrutiny

Store changes name to "Evolution," sources say, but stock remains Miniso for the time being

Just months after opening, North Korea's first-ever branded store has changed its name and removed all of the most visible signs of its Japanese-Chinese franchise heritage from its walls, sources told NK News.

North Korea's sole outlet of the Miniso "lifestyle brand," appears to have been completely renamed as part of a nine-day "refurbishment" closure in July.

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