Pyongyang's "Miniso" store rebrands amid increased scrutiny | NK News
NK News Logo
December 24, 2024

NK News is hiring

News

Pyongyang’s “Miniso” store rebrands amid increased scrutiny

Store changes name to "Evolution," sources say, but stock remains Miniso for the time being

Just months after opening, North Korea's first-ever branded store has changed its name and removed all of the most visible signs of its Japanese-Chinese franchise heritage from its walls, sources told NK News.

North Korea's sole outlet of the Miniso "lifestyle brand," appears to have been completely renamed as part of a nine-day "refurbishment" closure in July.

Try unlimited access
Only $1 for four weeks

  • Unlimited access to all of NK News: reporting, investigations, analysis
  • Year-one discount if you continue past $1 trial period
  • The NK News Daily Update, an email newsletter to keep you in the loop
  • Searchable archive of all content, photo galleries, special columns
  • Contact NK News reporters with tips or requests for reporting
Get unlimited access to all NK News content, including original reporting, investigations, and analyses by our team of DPRK experts.
Subscribe now

All major cards accepted. No commitments – you can cancel any time.