Swedish company "lovebombs" Pyongyang with underwear | NK News
NK News Logo
December 23, 2024

NK News is hiring

Features

Swedish company “lovebombs” Pyongyang with underwear

Human rights expert claims move "out of sync with North Korea's reality"

An employee of Swedish underwear company Björn Borg AB has just returned from Pyongyang - where he dropped off 450 pairs of "sexy" underpants.

Staying in North Korea's capital for five days in the first week of November, an employee of the company left pairs of Björn Borg's distinctive pink underpants outside the Yanggakdo International Hotel, dropped some out the window of his hotel, handed them out to his tour guides, and left some for hotel staff in his room.

Try unlimited access
Only $1 for four weeks

  • Unlimited access to all of NK News: reporting, investigations, analysis
  • Year-one discount if you continue past $1 trial period
  • The NK News Daily Update, an email newsletter to keep you in the loop
  • Searchable archive of all content, photo galleries, special columns
  • Contact NK News reporters with tips or requests for reporting
Get unlimited access to all NK News content, including original reporting, investigations, and analyses by our team of DPRK experts.
Subscribe now

All major cards accepted. No commitments – you can cancel any time.